Digital marketing service
Smart email and SMS campaigns that drive education, loyalty, and re-purchases.
Scalable, personalised client communications
Take the guess work out of marketing to your customers. Our experienced marketing team will prepare and deliver personalised communications tailored to your practice and your clients.
Whether you’re wanting to educate pet owners, celebrate milestones, or re-engage lapsed clients, we manage the full process – from strategy through to execution – so you can focus on delivering exceptional care. We begin by designing a custom-branded email template with your logo and contact details – used for all communications moving forward.
Our digital marketing service is customisable and scalable to your practice size – simply select the package that suits your practice objectives, and we can add or remove campaigns as you require. We can also translate client emails into their preferred language – ensuring every pet owner receives the information they need.
Automated, multi-touchpoint client journeys tailored to each pet’s life stage.
Educational content that supports high standards of care.
Built-in feedback surveys to improve service and grow your Google presence.
Seamless integration with your existing communication flow, with clear calls-to-action.
Removes front-end workload from your team through smart automation.
Bundle 1: Education & Retail Communications
Included with the VetXpand partnership level
Our Education & Retail Communications package is designed to unlock the full potential of your VetXpand partnership – working in sync with your Partnership Program and Rebates and Practice Performance Reporting. Together, these services drive revenue, improve operational efficiency and help elevate the client experience at every touchpoint. This fully managed communications package boosts client engagement, improves pet-parent compliance, and helps generate passive income through your connection to PetPA – our integrated online retail and pharmacy platform.
Your clients enjoy easy access to trusted pet products and medications – while continuing to support your local practice.
Your team gains more time, admin load is reduced, and margins are improved through a simplified supply chain.
Included communications:
- Welcome email introducing your PetPA partnership – making it easy for clients to shop online while continuing to support your practice
- Monthly campaign emails featuring educational content and product promotions, with changing monthly themes and tailored versions for dog and cat owners
- Re-purchase reminders for parasite prevention, nutrition and other over-the-counter products – helping clients stay on track with essential pet care.
What you’ll gain:
- Passive income through online product and medication sales
- Reduced cost of goods and streamlined fulfilment
- Less admin and front-desk workload
- Higher standards of care through improved client education and compliance
- Client loyalty – pet parents supporting your clinic for more than just vet services
- High quality client communication, managed by our expert marketing team
MONTHLY CAMPAIGN THEMES
JAN
FEB
MAR
APR
MAY
JUN
New Year Goals
Dental Health
Caring For Your Pet In Autumn
Skin & Grooming
Nutrition
Caring For Your Pet In Winter
JUL
AUG
SEP
OCT
NOV
DEC
Joint Health
Dental Health
Caring For Your Pet In Spring
Parasite Prevention
Nutrition
Caring For Your Pet In Summer
Bundle 2: Core Marketing Bundle add-on
Meaningful campaigns triggered by client activity
Build stronger relationships with your clients through relevant, timely communications that enhance care and loyalty. Our in-house team manages every step – so your practice stays top of mind for your clients, without adding to your workload.
Included campaigns:
- Net promoter score (NPS) surveys after visits (max once every six months), with reporting dashboards and automatic Google review prompts for promoters
- “We miss you” emails for lapsed clients (four-stage engagement journey)
- Pet birthday emails with a $10 PetPA voucher – a simple loyalty booster
- New client welcome emails sent after a first visit – personalised with your practice details
- Lifestage emails for key pet milestones – puppy/kitten, adolescent, adult and senior – providing tailored education at each stage
- Four additional campaigns of your choice – such as holiday hours, new services or staff announcements
Your benefit:
- Increased client retention and loyalty
- Stronger brand presence outside the clinic
- Valuable client feedback to improve service
- Seamless automation with minimal input from your team
- More positive Google reviews – rank higher on Google
Bundle 3: Reminder Bundle add-on
Automated reminders to keep pet parents on track
Our service reminder bundle keeps your clients on track with timely visits. From routine check-ups and vaccinations to arthritis care and parasite prevention, reminders are fully customisable to suit your practice’s standards of care.
These automated communications help drive repeat visits, deliver education tailored to each pet’s life stage, and seamlessly fit into the client’s broader communication journey. With multiple touchpoints and full integration into your practice dashboard, the bundle removes front-end admin and ensures your team stays focused on patient care.
Included reminders:
- Desexing reminders for puppies and kittens
- Vaccination reminders for overdue or lapsed clients
- 6-monthly senior check-up reminders for ageing pets
- Annual check-up reminders to keep preventive care on track
- Overdue follow-ups for clients who haven’t booked after an initial reminder
- Dental check-up reminders every six months
- Reminders for regular injections such as arthritis and parasite prevention
Why it works:
- Reduces admin burden on your team
- Includes educational content to drive compliance
- Customised to the pet’s life stage and needs
- Integrated into your wider communication strategy
- Clear calls to action for booking and contact
- Option to translate emails to meet client language preferences